Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your Google Ads spend. Solar Beo is a genuinely large, established installer: over 2,600 completed installs stated on the homepage, 30 years of electrical expertise, real named customer reviews. The finding is that you're paying Google for 311 visits a month in ads while your own content earns just 1 visit organically. Your one real ranking, "solar panels kerry", sits at 7th, right at the edge of page one. It's all detailed below, with what to do about each one.
The site tracks for 14 organic searches, earning 1 visit a month total. At the same time, you're running 2 paid Google Ads searches bringing in 311 visits a month, and that ad spend grew 100 percent recently. "Solar panels kerry" is confirmed at 7th organically, real, page-one visibility that isn't yet converting into visits.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels kerry | 210 | 7th, confirmed. 1 visit total, page-one but low. | 7th |
| solar panels kerry (www copy) | 210 | Unconfirmed, a second copy of the same page/term. | Split |
| solar panels for schools | 590 | 55th, from your schools/communities page. | 55th |
| tams solar grant | 140 | 56th, from your agricultural page. | 56th |
Real dedicated pages exist for EV chargers, schools and communities, and agricultural TAMS grants. None of that content depth is showing up as organic traffic yet, while paid ads pick up the slack at a real ongoing cost.
This is not a credibility problem. 2,600 installs, 30 years' expertise, real named customer reviews and a real farm-partner logo are all genuinely strong. The gap is structure: one address for your best search, and existing content given a real chance to rank.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
311 visits a month paid for, growing 100%.
1 visit a month earned for free.
A confirmed 7th-place organic ranking already exists to build on.
Every one of those 311 paid visits costs money, every month, for as long as the ads keep running. You know your ad spend and what an install is worth. That's the sum worth doing on your side, and it's the clearest argument for strengthening the free side of the site.
Ad spend is already growing 100 percent. Every month organic stays behind is another month of paying full price for visits a strengthened site could start earning on its own.